Words such as recyclable, compostable and recycled describe different things. Choose the wording for your packaging after the proposed construction and supporting evidence have been reviewed.

The FTC Green Guides address environmental marketing claims. Use the current official guidance for the market where the packaging will be sold.

Two questions help make a material discussion more useful:

• Does the evidence cover the finished packaging, including any coating, ink, adhesive and closure?
• Does the wording explain the conditions or disposal route needed for the claim?

Avoid treating a certification logo in a reference image as proof that a different bag specification is certified. Ask for the relevant document and review its scope.

Use the specification to guide the wording

Keep a record of the actual material and components proposed for the order. A kraft appearance, green print or plant illustration does not establish environmental performance.

For a food pouch, discuss food-contact requirements separately from environmental claims. They answer different questions about the packaging.

For a recycled-content statement, ask what part of the construction the statement applies to and what evidence supports it.

For a compostability statement, review the relevant conditions and the finished-product scope before approving artwork.

Aritpack enquiries should include the intended contents, destination market and any required claims or documents. Minimum custom order: 5,000 pieces.

Source: FTC Green Guides.