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Case Study 3: Fashion E-commerce — Reducing Packaging Costs by 22% While Elevating Unboxing

How Aritpack’s Custom CPE Frosted Zipper Bags Transformed a DTC Apparel Brand’s Returns and Brand Perception

Client Background

A direct-to-consumer fashion brand selling 120,000+ garments/month across the US and UK. Previously using generic poly mailers with separate tissue paper and stickers for branding.

The Challenge

  • 3-step packaging process (poly mailer + tissue + sticker) averaged 28 seconds per order
  • 7% of customers returned items due to packaging damage during transit
  • No reusable packaging → customers discarded bags after unboxing
  • Generic mailers didn’t communicate premium brand positioning
  • Material cost + labor cost = $0.31 per order

Aritpack’s Solution

Custom CPE frosted zipper bag with integrated branding:

  • Material: 60μm CPE (cast polyethylene) with soft-touch matte frosted finish
  • Resealable zipper closure — customers reuse for storage or travel
  • Custom brand logo printed via gravure printing (6 colors, registration tolerance ±0.1mm)
  • Warning label and size indicator printed directly on bag (eliminates separate inserts)
  • Self-adhesive tear strip for first-time opening, then zipper for repeated use
  • Sizes: S (20×25cm), M (25×30cm), L (30×40cm)

Results & Impact

Metric

Before

After

Packaging time per order

28 sec

9 sec (−68%)

Return rate due to damage

7.0%

1.8% (−74%)

Per-order packaging cost

$0.31

$0.24 (−22%)

Customer NPS (packaging)

42

67

Social media unboxing mentions

120/month

480/month (+300%)

Client Testimonial

“We thought switching from mailers to zipper bags would cost more. Aritpack’s consolidated design actually saved us money by eliminating tissue and stickers. Our customers now post unboxing videos regularly — the frosted CPE feels premium, and the resealable zipper means our brand stays visible in their closets for months.”

— Sarah Chen, COO, LUXE Apparel

© 2026 Benying Packaging & Printing Co., Ltd. | Aritpack Brand